example infographic

Creative direction

Organizations want to communicate information visually, especially online. Optimizing content for online visual representation often is challenging. I can guide you through this challenge with advice, creative direction, and design management. Case Study: PBL Netherlands Environmental Assessment Agency hired me to develop a website packed with interactive infographics: River Basin Delta Tool. As a creative director, I was responsible for the full package: from developing the concept and the visual storylines, to creating over 50 infographics, interactive maps, graphs, and visual tools. Still, I couldn’t have realized this without close collaboration with a climate change expert and a team of developers. Together, we combined content, design, and technology in a unique visual communication project.